AI Insights · Timothy · July 2023
Top 5 Music and Audio Apps in Kenya Q2 2023
Explore the performance of the top 5 music and audio apps in Kenya during Q2 2023, based on weekly downloads, revenue, and active users.
In Q2 2023, the music and audio app market in Kenya saw significant activity, with the top 5 apps showing varied trends in weekly downloads, revenue, and active users. Here’s a detailed look at the performance of these leading apps.
Pocket FM: Audio Series experienced fluctuations in weekly downloads and revenue. Downloads reached a peak of around 5K in the week of April 10 but saw a dip to 2K in the week of May 22. Revenue peaked at approximately $791 in the last week of May, with active users gradually increasing from 8.4K to 9.7K by the end of June.
Spotify: Music and Podcasts showed a consistent performance with weekly downloads peaking at 18.4K in the last week of June. Revenue steadily grew to $407 by the end of the quarter. Active users also saw an upward trend, reaching 357.9K by the end of June.
Deezer: Music & Podcast Player had a varied performance. Downloads were highest at 577 in the last week of June. Revenue fluctuated, peaking at $392 in early April and then again at $378 by the end of June. Active users remained relatively stable, ending the quarter with around 7K users.
Boomplay: Music & Live Stream maintained strong download numbers, peaking at 31K in mid-April. Revenue showed minor fluctuations, topping at $193 in early April. Active users saw a slight decline from 731K to 688K over the quarter.
Audiomack: Music Downloader also demonstrated strong performance, with downloads peaking at 16.1K in mid-April. Revenue showed a gradual increase, reaching $127 by the end of June. Active users saw a slight increase, peaking at 282.1K in mid-June.
These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower’s website.
